World Wide
Organic haircare excellence, from our laboratory to the world:
products, innovation, events and a conscious vision of beauty.
World Wide
Organic haircare excellence, from our laboratory to the world: products, innovation, events and a conscious vision of beauty.
Who are we?
Maternatura is a family-run Italian brand specialized exclusively in haircare, born from decades of cosmetic research developed in our own laboratory. Since 2014, we have been creating high-performance Eco Organic products that unite science, nature and respect for the environment. Present in over 24 countries, Maternatura is trusted by professionals and conscious consumers worldwide. Our commitment to ethics, quality and specialization defines our vision of modern, responsible beauty.
Our laboratory
Since 1989, our laboratory has been a center of excellence and innovation in cosmetics, covering over 8000 m² dedicated to creating exceptional products. Here, our team turns ideas into advanced formulas, combining scientific knowledge with cosmetic expertise.
With modern facilities and carefully selected premium ingredients, we craft bespoke products, innovative formulas, and certified cosmetics, ensuring full traceability and top-quality at every step. Every batch is AIAB certified, meaning the entire supply chain and all ingredients are strictly controlled. Each product is carefully researched and tested to deliver safe, effective results while respecting the environment and supporting healthy skin.
More than a production site, this laboratory is the creative heart of our brand, where our vision of natural beauty comes to life - with care, precision, and passion.
Sustainability commitment
We select biodynamic and organic raw materials to safeguard the planet’s vitality while ensuring exceptional performance. Through “Ogyre” every purchase becomes a gesture that helps clean the oceans and supports coastal communities. Together with “Progetto Quid”, we give new life to surplus textiles, transforming them into elegant accessories that celebrate the beauty of upcycling. Every year we collaborate with “Reverse”, the company that designs our Cosmoprof stand using recycled wood. Whenever possible, we reuse the same materials each year to minimize environmental impact. The structures are crafted by inmates as part of a rehabilitation program, giving meaningful value to their work and supporting a socially responsible production process. In every formula and partnership, we honour the world that inspires us, creating beauty that is conscious, ethical, and enduring, our signature expression of sustainable luxury.
Awards
Over the years, our brand has been honored with several prestigious awards that recognize excellence, innovation and commitment to quality. Among the most significant are the Marie Claire Beauty Awards, an international benchmark in the beauty industry promoted by Marie Claire, one of the world’s leading fashion and lifestyle magazines. These awards celebrate the most outstanding products, selected by expert editors and industry professionals for their performance, formulation, and concept.
In 2023, our SOS line collection received the Marie Claire Award in Spain, standing out for its efficacy and clean formulation. The following year, in 2024, the same line was awarded again in Sweden, reaffirming its global trust.
Where we are
Today, we are proudly present in over 24 countries through our network of active distributors, with a well established presence across most of Europe. In 2025, we made a strategic leap into Canada and the USA, further extending our global footprint. In Asia, our long-standing partnerships in China, Hong Kong and Taiwan continue to thrive, while we are actively exploring opportunities to enter Japan and South Korea, reinforcing our vision of excellence worldwide.
Resellers
Hair Therapy Duo
A ritual that will revive your hair and your spirit! The set includes a nourishing and repairing ceramide hair mask (ideal for dry, damaged or frizz-prone hair) plus a soft microfiber towel to gently absorb moisture. As the mask works its magic, you also get access to a guided meditation: simply scan the QR code hidden behind the mask to join a calming meditation session led by Francesca Canteri - CEO of Maternatura. Let your hair become softer, shinier and stronger while your mind finds peace and balance!
Professional
In March 2025, after years of requests from salons and professionals across Italy and Europe, we finally introduced our Professional Line, a natural evolution for a brand that has always dedicated itself exclusively to hair care. Choose us because we are specialists, not generalists! Every formula is crafted in-house, backed by continuous research and biodynamic organic extracts. Our products are not available online: they are reserved for professionals who want exclusive and high-quality tools that truly transform the hair.
Smoothing Cream
Our smoothing cream is a leave-in cream carefully formulated to tame frizz, nourish even the driest or most rebellious hair, and prepare your strands for a silky, sleek result. Its light, velvety texture smooths the hair fibre, making it easier to comb, while leaving hair luminous, soft and manageable. Used before blow-drying or straightening, it also acts as a protective shield against heat, helping maintain a polished look for longer. Perfect for naturally straight hair or for anyone wanting to achieve a long-lasting smooth finish.
Sebum-regulating Scalp
A revitalizing elixir designed to restore harmony to oily or unbalanced scalps. Infused with the refreshing energy of rosemary and crafted with the same dedication to natural, plant-based care, this scalp gel helps regulate sebum production while soothing and purifying your scalp. Let go of heaviness, excess oil, and scalp discomfort, let your scalp breathe! After every use, you will feel a light, refreshing sensation that balances your hair’s foundation, leaving it fresh, clean, and healthy-looking.
News
Events
We recently hosted an exclusive event featuring Massimo Morello, one of the most influential names in the international hair industry and Headmaster for the famous haircare brand Kevin Murphy. Known for his vision, runway expertise, and unmistakable creative signature, Massimo has styled some of the most iconic fashion shows worldwide. His presence brought extraordinary value to the experience, turning the event into a true masterclass of innovation and artistry. For this special occasion, we invited selected hair professionals to join us for a free, high-level training session dedicated to creating runway-ready looks that are surprisingly easy to recreate using Maternatura products. This was more than an event: it was a celebration of artistry, education, and the power of performance-driven organic haircare. This event reaffirmed once again that with the right products and the right mentor, even the most glamorous fashion-show styles become accessible, achievable, and beautifully effortless!
Morello
Every year, we proudly take part in Cosmoprof Bologna, the world’s leading exhibition for beauty and professional haircare. Our presence has become a tradition. Thanks to our solid and well-established position in the Italian market, we showcase Maternatura with a large and immersive stand of over 30 square meters, designed to welcome visitors and let them experience our philosophy firsthand. Cosmoprof Bologna is more than a fair for us: it’s an annual celebration of innovation, creativity and connection!
Cosmoprof Bologna
This year marked Maternatura’s first participation at Cosmoprof Miami, a key milestone in our international expansion journey. Our stand attracted strong attention from both Latin American and US distributors, who showed genuine interest in our formulations, brand positioning and eco-organic values. The feedback received confirmed the relevance of Maternatura in these markets and opened the door to promising new partnerships.
Cosmoprof Miami
Maternatura’s annual Importers Meeting is a unique two-day experience designed to inspire, connect and celebrate the journey we are building together with our international partners. Set in a beautiful location in Italy this gathering offers the perfect combination of learning, collaboration, and relaxation. Attendees will engage in our workshops, share best practices, participate in team-building activities, and enjoy moments of wellness like yoga sessions. The event culminates in an elegant gala dinner, providing an opportunity to connect with the Maternatura community from around the world. Each year, this meeting allows us to strengthen relationships, exchange ideas, and collectively grow, making it much more than just a meeting, it's a celebration of partnership, inspiration, and shared success.
Importers meeting
Every year, we also bring Maternatura to Cosmoprof Hong Kong, one of the most influential beauty and haircare fairs in all of Asia. For us, participating in this fair represents a strategic moment to expand our presence abroad, strengthen relationships with our partners, and introduce the uniqueness of Maternatura’s eco-organic approach to new markets.
Cosmoprof Hong Kong
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